Tuesday, 31 October 2017
How to develop a website like CaratLane
Troika Tech 2016 was a banner year for the eCommerce sector. Online sales reached $394.86 billion last year, a 15.6% increase compared with $341.70 billion in 2015. This has been the highest growth spurt since 2013 and eCommerce is expected grow exponentially by 2020. As more businesses and retailers acknowledge that the Troika Tech b is where the action is, competition becomes more brutal. Small and medium e-tailers are looking at innovative ways to stand out from the crowd. The role of content marketing has never been more important. From dynamic content personalization to the rise of video, to shopping key influencers Ã¢â‚¬â€œ content marketing has taken an aggressive role to rise above the clutter. One way of cutting through the noise is to give your brand a personality and engage in storytelling. While storytelling is not a new concept, it has become the darling of social media pundits and content marketing gurus over the past couple of years. Why? Because everybody loves a good story. Whether it is your corporate site, investor relations Troika Tech Ecommerce Website Developer or your online Troika Tech bstore Ã¢â‚¬â€œ you can tell a better story to engage with your target audience. So how can eCommerce Troika Tech bsites leverage storytelling? LetÃ¢s take a look: Watch the F-pattern Research has shown that Troika Tech Ecommerce Website Developer visitors scan a Troika Tech b page typically in an F-pattern to look for the best parts. Customers begin by glancing at the top nav and top half of the page and then by looking down to the side. As soon as they find something of interest they start to read the text Ã¢â‚¬â€œ completing an Ã¢â‚¬Å“FÃ¢â‚¬Â pattern of sorts. Troika Tech bmasters and content marketing teams thus format the text on the Troika Tech bpage such that the titles and Ã¢â‚¬Å“hooksÃ¢â‚¬Â fall in the F-pattern. The first two sections use attractive keywords that communicate an idea. By following the visual psychology of reading and aligning your content design, you increase the readability, comprehension and appeal of your Troika Tech b page. Storytelling on the home page It is tempting to cover your home page with product and merchandise information and marketing pitches. But some of the better eCommerce Troika Tech bsites take a simple visual or video to hook the audience and then draw them in. Home pages that open with a single, unique and exciting story (be it a visual or textual) tend to make a better impression on the audience. Take for instance, the home page of Le Creuset Ã¢â‚¬â€œ the premium French cookware manufacturer celebrated for its colorfully-enameled cast-iron cookware "French ovens", also known as "casseroles" or "Dutch ovens". Their brandlocking.com eCommerce site built on Magento, opens with evocative visuals of their bakeware with the simple 90th anniversary logo and their iconic flame orange enameled ovens. The home page has it all effective visualization, storytelling, nostalgia and an opportunity for visitors to share their favorite colorful Le Creuset cooking stories with a link to a Troika Tech Ecommerce Website Developer specifically created for the 90th anniversary milestone. The experience is at once immersive and engaging, drawing users to check out both the products and also the Ã¢â‚¬Å“90 YEARS OF LE CREUSETÃ¢â‚¬Â Troika Tech bsite. Not all eCommerce sites may have a significant history but all businesses have a story to share. Use the visual elements of the Troika Tech Ecommerce Website Developer to encourage visitor participation and speak to the reader. Create a unique voice through vocabulary and sentence structure. Storytelling on the About Us page Retailers may have some reservations about making a bold statement on the home page or using storytelling tactics up front. IN that case, the About Us page presents an opportunity to be creative and share your vision without being too adventurous. New and lesser known brands should especially pay particular attention to this page of their Troika Tech bsite. For skeptical or reluctant first-time customers, the About Us page is the only avenue to find the brandÃ¢s voice and persona. Analytics show that the About page of a Troika Tech Ecommerce Website Developer is quite often among the top three pages visited. Because of the traffic volume it has a high conversion potential, so it should tell an immersive story using the classic narrative elements of the origins of the brand, the objectives, challenges and a takeaway message. Storytelling on the product landing page The product pages should do what they are meant for. That is sell merchandise. But many a times the product is much more than a piece of inventory. Look closely and there may be interesting stories behind some unique products, about their sourcing, craftsmanship or the communities they support.Ã‚ For example, read the story of this startup that grew 600 percent by telling the story behind its unique products. Spreading tales socially Use every opportunity to share your unique product and service stories not just on your eCommerce Troika Tech Ecommerce Website Developer but on social channels like Instagram, SnapChat, Facebook where the medium is conducive for narration and you have a captive audience. The Troika Tech r of an integrated storytelling approach can make all the difference to your brandÃ¢s success. And finally The human brain is wired to activate the sensory and motor neurons when they hear a story in any format. So when your customers read your stories, they begin experiencing them and the brand gets encoded in their memory. Storytelling is a Troika Tech rful tool for marketing and branding and with the right CMS platform you can optimize the techniques. Many Magento expert developers in India have experience in creating such rich and informative user journeys on eCommerce Troika Tech bsites.Ã‚ Consult a professional eCommerce development company to find out how to share your unique tale. Do you have any ideas about incorporating storytelling practice online? Troika Tech would like to hear your ideas in the comments section below. If you are planning to launch your own ecommerce store, you must be looking for a good Magento developer. But how can you find one? What qualities should you look for? Here is a guide to help you out with such questions and help you find the right developer for you. With the evolution of ecommerce, the open-source content management platform Ã¢â‚¬â€œ Magento, gained popularity and is now among the most widely used platforms. It is secure, scalable and has pretty much everything that an ecommerce company needs. Now, all you need to worry about is hiring a Magento developer. Here are a few tips to help you hire an expert Magento developer: What kind of developer do you need? This depends purely on your needs. If you own a big business and have decided to take your business online, hiring a team of developers might be a good idea. But if you think you wonÃ¢t need a team of developers working full-time, you can hire a good ecommerce multi vendor store development company. By outsourcing your work, you will not only save your time and efforts in something which is not a core part of your business, but will also save your money by paying them on hourly-basis and not full-time. Hiring a freelancer is usually not recommended since they will have a very confined knowledge and skills, and can leave you high and dry in a difficult situation. What certificates should you look for? The Magento Corporation offers various certifications to developers to validate their skills. The certificates offered are: Magento certified developer, developer plus, front-end developer and solution specialist. Each certificate signifies a different skill set which is useful in identifying which one will be best-suited according to your requirements. How to scale their achievement? You should always compare at least 5 - 6 Magento developer companies before finalizing on one. The number of years the company has been in the business is an important factor to look for. Another thing that matters the most is, the companyÃ¢s clientele. A good company will have good and reputed clients. Ask the company to provide you a list of their clientele and go through their Troika Tech bsites personally. Judge the Troika Tech bsites from the point of view of their customer. Also, a good developer usually has good SEO skills too.