Monday 30 October 2017

How to make a website like Oyo

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Let’s say you search for “remote workâ€.
That could mean a few different things:
You’re searching for remote, or distance/telecommute, jobs
Your remote control for the TV is broken and you want to make it work again
How does Google know which one you want?
RankBrain goes to work and determines that you want the first option based on thousands of other web searches performed by people looking for the same term.
A more popular example would be the difference between searching for apple and Apple:
A fruit
A large computer company founded by Steve Jobs
So, how do you tell Google the exact “apple†that you’re referring to? Is it the Apple Company or the apple fruit? Or, is it something different-but-related?
RankBrain tells Google’s spiders how to index your content based on your intent.
Since Google is a lot more sophisticated these days, we no longer need to stuff our content full of keywords to make it understand our intent.
Whatever you do, don’t stuff keywords into your content!
Keyword stuffing is when you overuse keywords and phrases that relate to the main keyword in attempts to rank higher in search. It’s a bad SEO practice that you should avoid it at all costs.
For example, consider these related keywords: iPhone reviews, best iPhone reviews, new iPhone reviews. When you use all of these keywords in your content, it’s likely that Google won’t rank that page well, especially if the content falls within the 300 – 500 word count.
Here’s an example of a keyword stuffed paragraph:
Do you want to learn java online? Most java tutorials are not created to help beginners learn java online, because the online java learning platforms are not user-friendly. But today, in the Los Angeles area, you can easily learn java online from the comfort of your home and become a java online expert.
Not great, right?
The main keyword “java online†was mentioned four times, which is too often for that little amount of content.
There is a better way to change this paragraph and make it more user focused, without neglecting the main keyword – “java online.†All you have to do is find synonyms for the keyword. For example:
Are you ready to learn java online? It’s a good step towards upgrading your skills and giving you a better chance of getting that job. There are several places to learn java on the web, and within 2 – 3 months, you’ll be programming in java. Most people don’t like the idea of taking online java courses, but I believe it’s one of the most flexible ways to get access to a wealth of knowledge and become skilled in your life’s pursuit.
The difference is clear, right?
The second paragraph sounds better to users and still uses your keyword without overdoing it.
That’s the power behind RankBrain.
A few guidelines for finding synonyms for your main keyword:
Find keywords with the same meaning as the principle keyword, but with different spelling and structure. Example: image, picture, photo.
Don’t over-optimize for other keywords or you could get penalized. Only use them when necessary and make sure your copy flows naturally when a human reads it!
Write in a natural tone. Make sure that the new keywords don’t override the main keyword that you want to rank for. The new key phrases are only there to give additional meaning to your content and to help Google understand the context of what you’re talking about.
A good example of these practices is Marketing Land.
Marketing Land optimizes content for a main keyword and several synonyms. They know that once YouTube is mentioned, terms like videos, channels, and video source need to be mentioned too.
Where Facebook is mentioned, social graph, sharing, liking, and commenting are also included as they’re all common activities that take place on the platform.
Google looks out for these key terms in your content. As long as you’re including them in a natural-sounding way, your search rankings will continue to improve.
7. Write at least 1,890 words
Backlinko analyzed 1 million searches and found the average first-page search result was 1,890 words.
There have been numerous studies and experiments on the correlation between content length and search engine ranking.
This graph from Backlinko shows their findings that the top five search results all had an average content length of over 1,900 words.
I did an experiment for QuickSprout. The results showed that my posts over 1,500 words received almost double the amount of social shares than the ones under 1,500 words.
Content length isn’t everything. A shorter blog post that’s higher quality will still outperform a longer, low-quality post.
The trick is to cover one topic in so much detail that every part of the post is valuable to the reader. Making it more valuable to humans makes it more valuable to Google as a page to display in search results.
A key benefit of longer content is that it will naturally contain more relevant keywords and rank for them.
A recent Ahrefs study found that the average first organic result in Google ranks for approximately 1,000 keywords.
That’s a lot of SEO power!
Consistently publishing informative content over 1,890 words will yield big returns in organic search traffic.
8. Write a roundup post
A roundup post is when you interview a few people about the same topic or make a list of the “best†of something.
Not only is it a great way to get different viewpoints into your article and learn new things, it also helps grow your SEO rankings and traffic.
Here’s an example: 27 PR Experts Reveal Their Secret Strategy for Handling a Media Crisis
The author of this post contacted 27 experts in their field, asked them the same question (“How would you handle a media crisis?â€) and published the results.
It seems simple because it is, and it works!
The key benefit of these posts is that it allows you to get your website in front of lots of new audiences, thanks to the experts you’re interviewing.
If you were featured in a roundup, you’d share that with your audience, right?
Deirdre Breakenridge is one of the experts featured in the post above about PR. She has over 30,000 Twitter followers.
If she tweeted out your roundup post even once, there’s a good chance some of her audience would click to read it.
Those are people you wouldn’t have been able to reach otherwise.
Creating a roundup post that grows your traffic is easy:
Step #1: Find your topic and a good question to ask your experts.
For example, if I wanted to write a post about tips to grow your traffic, I could ask, “What one strategy has grown your website traffic the most?â€
Step #2: Make a list of your experts and contact them.
Make a list of as many experts in the topic you want to write about as you can. If you want to feature 10 expert opinions, make a list of 20 experts at least.
It may not be easy to find their email addresses, so write down their social media profiles instead.
Then, reach out with a nice email/social media message and ask them for their opinion!
Remember to include that you’ll be linking back to their website as a thank you for contributing.
Step #3: Collect their responses, write and publish the post.
Make sure you link back to everyone featured.
After you’ve published it, be sure to send a follow up email, or social media message, to let them know the post went live.

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